Where Is Your Cash Actually Going Each Month - And Why Does It Feel Tight?

Most business owners don't have a numbers problem - they have a clarity problem

This is for you if:

- You're turning over over €500k but lack financial clarity

- You're making money but you don't know where it's going

- You're making decisions without clear financial insight

Most business owners don't realise there's a problem until cash runs out or growth stalls.

Free 45 minute session - we'll identify what's holding your business back.

What You'll Leave With:

  • A clear view of where your cash is going

  • The biggest issue holding your business back

  • 1-2 practical actions to improve immediately

Financial Clarity for Ambitious Businesses Ready to Scale

Donelon Advisory helps founders and business owners understand exactly where your cash is going each month, and grow with confidence - without the cost of a full-time CFO

This is for you if:

- You're turning over over €500k but lack financial clarity

- You're growing but cash flow feels unpredictable

- You're making decisions without clear financial insight

Walk away knowing exactly where your money is leaking

Does This Sound Familiar?

  • You're generating reveue but don't have clear visibility on your numbers

  • Cash flow feels unpredictable or tight

  • You're making big decisions without solid financial insight

  • You're unsure what's actually driving profit in your business

This is exactly where a fractitional CFO adds value.

Free 45 minute call to identify where your numbers are holding you back.

CFO Support Built Around What Actually Matters

Donelon Advisory provides hands-on financial leadership to help you take control of your numbers and make better business decisions

WHAT WE OFFER

Scope Our Services

Cash Flow Management

Understand exactly where your cash is going and ensure your business has the runway it needs.

Financial Reporting

Clear, simple monthly reports that show what's working, what's not and where to focus

Budgeting and Forecasting

Plan your growth with confidence using realistic forecasts and financial modelling.

Startegic Advisory

Get support on key decisions - pricing, hiring, expansion, and overall business.

A CFO Without the Full-Time Cost

Most growing businesses don’t need a full-time CFO — but they do need financial leadership.

Donelon Advisory gives you access to senior-level financial expertise on a flexible basis, helping you:

Make better decisions with real data

Improve profitability and margins

Build structure into your finances

Prepare for growth or investment

Simple, Practical, and Built for Action

Step 1: Discovery

We review your current financial position, challenges, and goals.

Step 2: Clarity

We identify the key issues and opportunities in your business

Step 3: Ongoing Support

We implement reporting, forecasting, and financial structure to support your growth

Who is This For?

This service is ideal for:

Founder-led businesses

Companies scaling past early growth

Businesses with €500k–€5m+ turnover

Owners who want better financial visibility and control

About Donelon Advisory

JP Donelon, Chartered Accountant and CFO.

Over 20 years experience helping SMEs

Donelon Advisory is led by JP Donelon, a financial professional with experience helping businesses improve performance, manage risk, and make better financial decisions.

The focus is simple:
👉 provide clear, practical financial guidance that actually helps business owners move forward with confidence.

How a £1.2m Business Fixed Cash Flow and Gained Control in 60 Days

The Situation

A growing business with annual turnover of approximately £1.2m was generating consistent revenue, but the owner felt constantly under pressure.

Cash flow was unpredictable

There was no clear visibility on where money was going

Decisions were being made based on instinct rather than data

Despite growth, there was very little cash left at month-end


The Problem

The business didn’t have a revenue issue — it had a financial clarity problem.

Without proper reporting and forecasting:

Costs were creeping up unnoticed

Margins were unclear

Cash gaps were appearing unexpectedly


What We Did

We implemented a simple but structured financial system:

✔ Introduced clear monthly reporting
✔ Built a 12-week cash flow forecast
✔ Identified key cost leaks and inefficiencies
✔ Provided ongoing guidance on financial decisions


The Result

Within 60 days:

Cash flow became predictable

The owner had full visibility on financial performance

Several unnecessary costs were eliminated

Decision-making became faster and more confident


The Outcome

The business moved from:

👉 Reactive and uncertain
➡️ To
👉 Structured, controlled, and confident